Rearden Commerce Acquires HomeRun®, Leading Merchant-Focused Daily Deals Service and its Group Commerce Platform, OfferEngine™Core to the Deem™ ecommerce platform, HomeRun® and OfferEngine™ enable merchants to present tailored Social, Local and Mobile offers to customers
Rearden Commerce, creator of the Deem™ platform, today announced that it has acquired HomeRun.com, creator of the HomeRun® social-buying service and its OfferEngine™ platform, which powers group commerce programs for many of the best known consumer web sites. Transcending today’s basic “Daily Deals” models, the companies intend to leverage a disruptive combination of large-scale consumer and merchant distribution, big data and advanced personalization technology to present highly-relevant offers to consumers based on their identities, locations and context. The accelerated integration of HomeRun.com services into the Deem platform and ecosystem will be supported in part by Rearden Commerce’s receipt of additional investment, as also announced today.
“We are excited to accelerate the evolution of Deem, our ecommerce platform that connects buyers and sellers through absolute relevance in a one-to-one, personalized marketplace,” said Patrick Grady, Founder and CEO, Rearden Commerce. “Adding the expertise in social commerce and game mechanics from the HomeRun.com team, along with their pioneering work in self-service merchant tools, aims to instantly enhance the value of the Deem platform and ecosystem. Ultimately, we are seeking to fundamentally transform commerce by perfecting the interaction between buyers and sellers by correlating an individual’s preferences, location and circumstances with all the options available from merchants – and presenting just those that are relevant to that buyer.”
HomeRun®, which has more than doubled its membership to 3 million subscriptions since February 2011, with approximately 90% of that growth coming from viral marketing, will continue to offer daily deals to customers, and will begin to leverage the powerful assets and personalization capabilities of the Deem™ platform in the coming months. Tens of millions of consumers will also be able to access these capabilities through Deem’s ecosystem of Consumer Loyalty partners.
For Business Buyers
The integration of Offer Engine™ capability into the Deem™ platform will make personalized merchant offers available to the millions of employees within Rearden Commerce’s enterprise and small business customer base. These personalized merchant offers are consistent with the value proposition of all of the Deem™ business applications, notably saving customers money and time on their employees’ everyday spend and activities.
Contrary to the “one and done” approach by Daily Deal sites, Rearden Commerce and HomeRun.com are committed to delivering a sustainable and profitable “return business” merchant model. Merchants can optimize their marketing spend by leveraging powerful, consumer-contextual offers, and dynamically adjusting pricing based on shifting demand and perishable inventory. They should also benefit from tailored Merchant Tools to include on-boarding, customer relationship management (CRM) and analytics.
Rearden Commerce’s solutions are widely distributed through market leaders in the Consumer and Small Business Credit Card segments, Small Business Financial Solutions area, Business Travel and Merchant Acquiring markets. The market position and industry span of these partners bring large-scale consumer and merchant distribution and big data to this transformational opportunity. Rearden will market this capability to all of its channel partners and seek new partners in these areas as well as within the Wireless Carrier and Device markets and more.
“Rearden Commerce and HomeRun.com share a vision for next-generation commerce: buying and selling on the internet can, and should, be much simpler, more personalized, and integrated into your daily life,” said Brad Brodigan, CEO of HomeRun.com. “By giving merchants superior tools for offer creation and management, together we can enable businesses to realize the true value of leveraging the economics that drive customer loyalty.”
Brad Brodigan, HomeRun.com’s CEO, will report directly to CEO Patrick Grady as President of Merchant Services. All HomeRun.com employee teams have been integrated into Rearden Commerce.