Mobile Drives New Opportunities for Interaction With Business Travelers, Per New Survey75 percent of business travelers rely on mobile internet access to increase productivity and efficiency
Use of mobile technology by business travelers continues to increase, opening the door for increased business traveler interaction, according to a new study from PhoCusWright Inc. sponsored by Rearden Commerce. The survey's top findings include:
- 75 percent of business travelers access the Internet via mobile phones;
- 58 percent of business travelers report using mobile phones to accomplish the same tasks that they would typically complete on a computer; and
- 42 percent report accessing the web via mobile to complete actions they wouldn't typically take on via a computer.
"Mobile represents a major opportunity for every participant in the business travel ecosystem – corporations, merchants, agents and travelers," said Tony D'Astolfo, Senior Vice President, Travel Services, Rearden Commerce. "Forward-looking companies understand that mobile will play a major role today and in the future of business travel, and are deploying mobile solution aimed at delivering knowledge, convenience, savings and assistance to on-the-go business travelers."
The survey found that business travelers are most interested in mobile solutions that cater to who they are and where they're currently located. With 84 percent reporting using smart phones for business use during travel, participants indicated their top three travel-related activities via mobile phone today are focused on location: mapping or finding directions (80 percent); researching local activities (63 percent); and researching destination information (55 percent). The traveler's propensity to act on that location-based information via mobile phone is substantial, with 30 percent reporting they would like to receive personalized offers specific to their destination.
"The next wave of innovation will come from those companies that understand it's all about a business traveler's context and location – where a traveler is, what they are doing and what is relevant to them, and to the company they work for, at that point in time," D'Astolfo continued. "It's why we are so focused on ensuring our mobile solution is personalized and anticipatory – keeping the traveler productive and efficient, providing the merchants with the opportunity to merchandise, and delivering savings and peace-of-mind to the corporate travel manager."
Complete results of the PhoCusWright Business Traveler survey will be published in December. For more information about Rearden Commerce and its solutions for business travelers, corporations and merchants, please visit http://www.reardencommerce.com/.