Foster City, CA - August 22, 2011

Rearden Commerce Unites Business, Consumer And Merchant Solutions On Deem™, The Smart Commerce Platform

Deem uses advanced technology to improve eCommerce with relevance and personalization

Rearden Commerce today announced it will converge the company's business, consumer and merchant applications onto one smart commerce platform – Deem™ – connecting buyers and sellers through absolute relevance. Leveraging new analytics and semantic data tagging technology to bring powerful capabilities to the company's "relevance engine," Deem will enable personalization on a whole new level. Designed to be identity-based, location-sensitive, context-aware and interoperable, Deem solutions will enable people to exchange goods, services and information in the most meaningful manner possible.

"At Rearden Commerce, our vision has always been to solve the problem people have with the Internet. To get what you want, the web requires you to search site to site, rekeying the same redundant information – from preferences to payment – and then transfer the results to the places you need them like your calendar, email, and so on," said Patrick Grady, Founder and CEO of Rearden Commerce. "We believe the web should work on your behalf, knowing who you are, where you are, what you need – your context. Because when people can get exactly what they want, when and where they want it, they keep coming back for more."

The evolution of Rearden Commerce's next-generation eCommerce platform, Deem will connect millions of knowledge workers and consumers with more than a million merchants through the company's strategic partnerships with leading financial institutions, travel management companies and many Fortune 1,000 corporations. Smart apps in travel, expense, procurement and merchant offers are being redesigned to take advantage of Deem's relevance engine to offer users the ultimate in productivity, convenience, value and time-savings both on desktop and mobile devices.

To conceptualize the power of Deem, picture a frequent business traveler flying from San Francisco to Denver. Deem knows the traveler has a prime sales target in Denver who is a huge sports fan. Deem suggests tickets for a game and generates a dining offer within a few blocks of the stadium. The traveler books the reservation with Deem and is prompted to invite his friends to dine; his calendar is automatically updated with the reservation information and his friend's responses. As the traveler plans to depart Denver, winter weather sets in and his flight is cancelled. Deem knows that the traveler will need to extend his hotel stay, book dinner reservations for that evening and book a new flight home. Deem prompts the traveler to cancel the previous itinerary and recommends a new one, adjusting expense accruals and records accordingly. The expense smart application is automatically reconciled to comply with corporate policies – and this information can be applied to decisions made by the traveler in the future.

As a smart commerce platform, Deem will provide complete and comprehensive control of all non-payroll spend for businesses, empowering employees to purchase relevant business necessities, get great deals, streamline operational workflows, implement spending rules and gain expense visibility to enable smarter business decisions. In addition, Deem will enable financial institutions, merchants and companies to deploy loyalty and social buying programs that offer relevant experiences.