Rearden Commerce Announces Product Strategy And RoadmapThe company will focus on two product lines to streamline operations and accelerate network traction in its fastest-growing businesses where it enjoys major product and distribution advantages
Rearden Commerce, creator of the Deem commerce network, today announced it will focus its product strategy and roadmap on its two fastest-growing product lines, Deem@Work and Deem Offers.
Deem@Work is a suite of integrated travel, spend and expense management applications that help businesses save on the products and services they buy every day, coupled with the tools needed to more intelligently manage their spend. It gives small businesses discounts of up to 30 percent and access to more than 650,000 items ranging from restaurant equipment, office products to industrial supplies from leading merchants such as Office Depot and an expansive network of merchants for all of their travel and entertainment spend.
Deem Offers is a configurable commerce platform that enables any company to deliver a broad array of branded and highly targeted promotional offers and daily deals to their users. Deem Offers is the only solution currently in the market that provides companies with access to national and local offers content; full capabilities to manage segmentation, targeting and delivery of offers to consumers across multiple channels; the tools and analytics to track promotions and campaign effectiveness for acquisition, retention, and return on investment; access to a set of APIs that allow for specific configuration of the Deem Offers platform; and through the Deem network, access to millions of new potential buyers within the consumer, SMB and enterprise market segments.
Both Deem@Work and Deem Offers are available as configurable white-label solutions for companies that seek to establish higher levels of engagement and loyalty with their customers by delivering highly-personalized, relevant and valuable commerce experiences. Rearden Commerce will focus all its energy on these two products that are in high customer demand and are poised to capture accelerating, profitable revenue.
The general availability of these partner-ready, white-label offerings will allow the company to rapidly accelerate the expansion of the Deem network, the most comprehensive and diverse ecosystem of business-to-business and business-to-consumer buyers and sellers.
The Deem network brings together companies in all industries so they can connect more frequently and in more relevant ways with their existing consumer and business customers while also finding new customers. All participants in the Deem network can leverage Rearden’s white-label applications and relevant network content to deliver more relevant and personalized marketing experiences to their customers. This interaction drives more customer engagement, loyalty and enhanced monetization.
As a result of this consolidation, Rearden Commerce is not investing further in its ‘points for travel’ loyalty product line in the future as it does not share the same attributes as its’ other product lines.
“We have received such outstanding and overwhelming demand and interest in our Deem@Work and Deem Offers solutions that we want to focus all our efforts on those areas, which represent high-margin and high growth opportunities for Rearden Commerce,” said Patrick W. Grady, Founder, Chairman and CEO, Rearden Commerce. “We want to redouble our efforts on product lines that don’t involve high custom-development and redirect all our energy on the products that are gaining traction in the market and accolades from partners.”
Deem is a leading cloud and mobile commerce company that connects a large and diverse ecosystem of customers, merchants and partners across a one-of-a-kind Commerce-as-a-Service network, enabling them to lower costs, increase revenue and deepen customer loyalty. Deem serves companies from SMBs to the largest Fortune 500 multinationals and counts more than 25,000 business customers, 100,000 merchants and 10 million SKUs across its network. Deem's investors include Hony Capital, Fidelity, PointGuard Ventures, Foundation Partners and Oak Investment Partners.