Foster City, CA - May 4, 2012

Rearden Commerce Appoints Wade Jones as SVP, Financial Services

Former Barclays Executive to Cultivate company’s Partnerships With Financial Services Companies

Rearden Commerce, creator of the Deem™ commerce platform, today announced the appointment of Wade Jones as Senior Vice President, Financial Services. A tenured executive experienced in managing and marketing partner innovations, Mr. Jones is responsible for managing Rearden Commerce’s financial services distribution partnerships—including those with American Express and JPMorgan Chase—as well as forming relationships with new partners, helping financial companies fundamentally transform customer engagement.

“I am eager to welcome Wade to the management team. His wealth of start-up experience, coupled with tenure at blue chip companies like Procter & Gamble and Barclays, gives him a strong foundation for his work at Rearden Commerce,” said Patrick Grady, Founder, Chairman and CEO, Rearden Commerce. “Financial services institutions are a critical distribution channel for the Deem platform. I am counting on Wade to ensure Rearden Commerce is a true partner.”

Mr. Jones worked at Barclaycard, a global payment business which is part of Barclays Global Retail Banking division. While there, he was Managing Director of the UK Partnership business in addition to working at Barclaycard US, where he was responsible for managing the company’s premier partnerships, including Apple, US Airways, and Barnes & Noble. Mr. Jones comes to Rearden Commerce after founding TruYuu, an innovative online service that instantly matches people with relevant careers based on more than just a resume.

“I am impressed with the vast ecosystem of partners, merchants and consumers across the Deem Network. I’ve seen Deem fundamentally change the way consumers interact with their financial services companies. There’s much more to be done in terms of building loyalty between financial companies and their customers—and I am excited to play a role in the initiative,” Mr. Jones said.

Deem is a leading cloud and mobile commerce company that connects a large and diverse ecosystem of customers, merchants and partners across a one-of-a-kind Commerce-as-a-Service network, enabling them to lower costs, increase revenue and deepen customer loyalty. Deem serves companies from SMBs to the largest Fortune 500 multinationals and counts more than 25,000 business customers, 100,000 merchants and 10 million SKUs across its network. Deem's investors include Hony Capital, Fidelity, PointGuard Ventures, Foundation Partners and Oak Investment Partners.