Deem, HRS and SilverRail Team Up to Give Global Business Travelers More ChoicesDeem Doubles Down on Globalization Strategy With New Rail and Hotel Offerings
Deem, a leading mobile and cloud technology provider for the business travel industry, announced that users of its Deem Travel booking software will have an even wider array of global rail and hotel options to choose from, thanks to content agreements with leading hotel booking portal provider HRS and rail aggregator SilverRail. The new partnership with HRS gives Deem users access to thousands of hotels unavailable through the Global Distribution Systems (GDS), while an expanded agreement with existing partner SilverRail offers even broader coverage in international markets that Deem is targeting.
"Our strategic alliances with HRS and SilverRail are part of a concerted effort to expand our global reach and provide best-in-class solutions for business travelers wherever they go," said John Rizzo, President and Chief Operating Officer of Deem. "Coupled with our enhanced Deem Travel user interface, the new rail and hotel offerings will make planning and booking international travel much easier and faster."
Rizzo says the selection of HRS as Deem's preferred hotel content provider was due in large part to their responsiveness to the needs of the global market and their innovative approach to growing hotel content for the business travel sector: "Their focus on the aggregation of non-GDS content is exactly what we've been looking for to complement and extend our hotel bookings outside of the US."
The expanded partnership with SilverRail is a vital next step in Deem's global strategy. "We want to ensure that business travelers have a complete range of choices when traveling through Europe, where trains are often the most cost-effective and convenient option," said Rizzo. "Our SilverRail offering provides the most comprehensive global rail program in the online business travel tool market today. Our user experience sets a new standard for simplicity, letting users see and manage all their rail options in one uniform view without having to go to outside their managed travel program."
HRS is a hotel booking portal for business and private travelers. More than 300,000 hotels in 190 countries and more than 400,000 holiday homes and apartments in Europe are offered for booking in the portal. Business travelers registered under "My HRS" benefit from price advantages of up to 30 per cent on the latest room rate on the Internet, and they can cancel their reservation until 6 p.m. on the day of arrival. HRS is headquartered in Cologne, Germany while maintaining an international presence with offices around the globe.
The SilverRail mission is to make global rail content more accessible, affordable and available. To achieve this, they created the world's first unified platform for global rail --SilverCore. And it's already helping leading rail carriers in North America and Europe connect with the global ecosystem of travel distributors and managers. Today, their growing team of travel and e-commerce experts, mathematicians and software engineers work out of offices in London, Boston, Brisbane and Stockholm.