Deem Signs Multi-Year Partnership with Pinnacle Travel Services

Leading Travel Management Company to Offer Deem Work Fource to Corporate Travel Customers


San Francisco, Calif., April 10, 2018 –  Deem, a leading mobile and cloud software technology provider for the business travel industry, and Pinnacle Travel Services, a leading travel management company, announced a strategic partnership. Under the agreement, Pinnacle Travel Services will resell Deem’s business travel management solutions to their customers and prospects for the next three years.

“Pinnacle Travel Services has years of travel management experience serving corporate travel customers,” said John F. Rizzo, President and Chief Operating Officer, Deem. “Together, we’re providing those customers with a streamlined and customized travel experience, where users can plan and manage their entire trip in one seamless flow.”

“We’re delighted to partner with Deem,” said Bob Singh, Owner and President, Pinnacle Travel Services. “Deem’s tools really stand out for their responsiveness and flexibility, so it’s the perfect platform for our customers. Customers no longer have to put up with marginal travel technology because of mandated usage by the expense software tool.  With Deem they can choose a best in breed travel solution integrated with a range of expense technologies through Deem Open Expense.”

Pinnacle Travel Services, a California based travel management company, was formed in 1999 to provides service support to premium American Express Platinum Travel Service network and other high-profile American Express members. Pinnacle Travel Services now operates corporate and government travel management divisions, alongside its group and vacation travel departments.

“We want to revolutionize business travel, that’s why we’re investing heavily in mobile, machine learning, AI and predictive analytics to make business travel effortless for road warriors,” said Rizzo. “It means we can offer superior solutions for everyone, all the way from travelers and travel managers to finance organizations.”

Deem’s continuous improvements mean travelers can book their trips in less time and with fewer clicks than the leading competitor, corporations can save thousands of dollars on productivity and travel managers can manage their programs more effectively with enhanced admin functionality.

“Deem and Pinnacle share a vision for providing innovative, best-in-breed secure travel solutions for customers,” said Singh.

Millions of travelers using Deem-powered booking tools, such as Work Fource, can book and manage end-to-end travel itineraries that align with their preferences and corporate policies. With advanced Intelligent Attach technology, the software automatically recommends hotel and car service options matched to travelers’ preferences, behavior and corporate policies, dynamically links to calendars and offers hassle free travel management and seamless cost control features.


Deem Data Points

  • Deem’s free 24-hour check-in on Southwest can save companies $30[1] per trip.
  • Deem’s advanced Automated Ticket Exchange can save companies by eliminating unused tickets and reducing calls into the travel management company to handle the exchange manually
  • Deem Work Fource integrates Google ITA flight search results for lowest and best fares – which means users are less likely to search online for a better price.
  • Deem’s speed of booking can save millions of dollars a year in aggregate due to lost employee productivity in slow booking tools requiring multiple searches and wasted time on non-corporate approved booking sites.


About DEEM


The most difficult part of any business trip is too often the trip itself. It shouldn’t be. Deem makes it painless for the traveler to get down to business without distraction, simpler for the travel manager and management company to keep track of all the moving parts, and easier for partners to get the information they need to stay competitive.

The Deem Work Fource platform is designed for the entire business travel ecosystem using machine learning, AI and predictive analytics. Deem’s suite of tools range from a dynamic traveler booking platform, travel manager cost controls, travel agency service technology and supplier revenue opportunities, including the world’s largest car service affiliate network and operator solutions.

Deem’s Work Fource Platform services more than 50,000 corporate customers in 61 countries, speaking 15+ languages - including the world’s largest travel management companies. The company, headquartered in San Francisco, CA, with offices in Bangalore, India, is backed by leading venture capital funds, as well as corporate and private equity investors.



Pinnacle Travel Services, LLC is a full-service, multi-lingual agency dedicated to expertise, value, and outstanding customer service. Its staff of 160 travel professionals provides customers with the security of a highly knowledgeable travel team that has collectively amassed hundreds of years of experience. Its clientele ranges from business executives to the individual budget-minded traveler, and specializes in meeting unique travel requirements, from elite business and personal travel to the casual family vacation. Regardless of the need or circumstance, its clients can confidently rely on the Pinnacle dedication to providing the ultimate in value and service.


[1] Southwest early bird check-in costs $15 per flight