Deem Appoints Software Go-to-Market and Sales Innovator to Board of Directors  

John McCracken, industry award winner and sales and marketing leader joins as newest board member


San Francisco, Calif., October 5, 2017 – Deem, a leading mobile and cloud technology provider for the business travel industry, appointed John McCracken as board member today. McCracken has led companies to sales and marketing success in the IT healthcare, software and ecommerce industries at leading companies resulting in IPOs and several significant exits. 

“We are very encouraged by John joining us as our newest board member,” said Krish Panu, Chairman, Deem. “He has a wealth of experience in the technology and innovation sectors and we know he’ll bring that expertise to our business. He is well respected in the industry and a great addition to the team.”

McCracken was recently responsible for commercial activities as Chief Revenue Officer for Castlight Health, including marketing and sales. Prior to Castlight, he led the worldwide sales team for Jive Software, where he helped drive Jive’s growth through its IPO in 2011. Prior to that, McCracken held leadership positions at Mercury Interactive Corporation which was sold to HP for $4.5B, CheckFree Corporation, and American Express.

“John is known as an exceptional and high integrity individual,” said Panu. “He is versed in many markets and will boost our success going forward. We look forward to working with him as we tackle the challenge of providing business travel solutions to the entire corporate travel ecosystem.”

“I’m excited to join the Deem team and think the timing couldn’t be better,” said McCracken. “The corporate travel industry is asking for disruption and we have the technology, the people and the solutions to give the industry exactly what it wants.” 

“We have the partnerships with leading travel management companies, content providers and over 35,000 corporate customers, the technology for solving the industry's attach issues and the innovations, like our Facebook Messenger chatbot assistant, that will change the way travelers, travel managers, travel management companies and suppliers do business,” said Panu. “With John’s help we’ll improve on these efforts faster and with even greater success.”

McCracken was one of a few select executives awarded the “Don Valentine Sales Excellence Award” from Don Valentine, the founder of Sequoia Capital. McCracken has extensive experience with early stage global technology companies. McCracken received a BBA in marketing and marketing/finance from The University of Texas at Austin.


About DEEM

The most difficult part of any business trip is too often the trip itself. It shouldn’t be. Deem makes it painless for the traveler to get down to business without distraction, simpler for the travel manager and management company to keep track of all the moving parts, and easier for partners to get the information they need to stay competitive.

The Deem Work Fource platform is designed for the entire business travel ecosystem using machine learning, AI and predictive analytics. Deem’s suite of tools range from a dynamic traveler booking platform, travel manager cost controls, travel agency service technology and supplier revenue opportunities, including the world’s largest car service affiliate network and operator solutions.

Deem’s Work Fource Platform services more than 35,000 corporate customers in 61 countries, speaking 15+ languages - including the world’s largest travel management companies. The company, headquartered in San Francisco, CA, with offices in Bangalore, India, is backed by leading venture capital funds, as well as corporate and private equity investors.