Deem and Adelman Travel Expand Strategic Partnership and Extend Through 2020

San Francisco, Calif., October 17, 2017 – Deem, a leading mobile and cloud technology provider for the business travel industry, announced an expanded sales and marketing relationship with Adelman Travel Group. Adelman, one of the world’s top 25 travel management companies, will re-sell Deem’s Work Fource corporate travel booking and management software, including Intelligent Attach, and fulfill travel transactions for customers through 2020. 

“We are looking forward to expanding our relationship with Adelman,” said John F. Rizzo, President and Chief Operating Officer at Deem. “We’ve worked with Adelman for several years, so we know they provide indispensable travel booking and management service to their customers. And now with Deem’s Intelligent Attach for hotels and car service, they can provide personalized and dynamic content options for their travelers and increase the likelihood of in-channel bookings.”

“We’re excited to continue offering Deem’s solution to our customers as well as collaborating with them to bring innovations such as Intelligent Attach for increased hotel attachment to the market,” said Ivan Imana, Chief Information Officer, Adelman Travel Group. “We pride ourselves on helping travelers and travel managers save time and money, while providing an exceptional user experience, so it’s important for us to find technology partners that can help us with those goals.”

Millions of travelers using Deem-powered booking tools, such as Work Fource, can book and manage end-to-end travel itineraries that align with their preferences and corporate policies. With advanced Intelligent Attach technology, the software automatically recommends hotel and car service options matched to travelers’ preferences, behavior and corporate policies.


About DEEM

The most difficult part of any business trip is too often the trip itself. It shouldn’t be. Deem makes it painless for the traveler to get down to business without distraction, simpler for the travel manager and management company to keep track of all the moving parts, and easier for partners to get the information they need to stay competitive.

The Deem Work Fource platform is designed for the entire business travel ecosystem using machine learning, AI and predictive analytics. Deem’s suite of tools range from a dynamic traveler booking platform, travel manager cost controls, travel agency service technology and supplier revenue opportunities, including the world’s largest car service affiliate network and operator solutions.

Deem’s Work Fource Platform services more than 35,000 corporate customers in 61 countries, speaking 15+ languages - including the world’s largest travel management companies. The company, headquartered in San Francisco, CA, with offices in Bangalore, India, is backed by leading venture capital funds, as well as corporate and private equity investors.

About Adelman Travel Group  

Adelman Travel Group is a Milwaukee, Wisconsin-based travel services company with more than $650 million in annual revenue and 350 employees and a client retention rate over 98%. Adelman specializes in corporate travel and expense management, global consolidations, travel technologies, digital expertise along with a massive commitment to serving clients. At Adelman, we believe we exist for the sole purpose of making our customers successful. In addition to corporate and business travel, Adelman operates ‘myAdelman’ for small businesses, Adelman Vacations, Chamber Discoveries for chamber of commerce travel, Adelman Summit for meeting and incentive travel, Food & Wine Trails for experiential travel along with affinity travel and travel fulfilment services.  Adelman operates in the U.S. with 8 regional solutions centers, corporate on-sites and an extensive virtual network.