Deem Miles Ahead Virtual Summit Session

Designing for humans: It’s a Pretty Good Idea

On-demand Webinar
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John F. Rizzo knows design. He’s worked with Apple’s Steve Jobs and Intel’s Andy Grove - both masters of creating exceptional technology that have put major dents in the universe. Rizzo shares how human-centered design can and should be applied to corporate travel. He explains why it’s important to corporations and travelers, and how your travel program can benefit from a traveler-centric approach with design in mind.


John F. Rizzo

Advisor, and former Deem CEO

John has more than 35 years of experience helping guide some of the world’s most successful technology companies through start-up phases, major product launches, branding and marketing campaigns, rapid growth, acquisitions and IPOs. Before joining Deem, he was Chief Marketing Officer, Chief Customer Officer and General Manager at a major IT software company that grew from $325 million to $505 million in revenues during his tenure. The company was taken private in a $4.5 billion transaction – over a 75% premium from the time he joined the company. Prior John was Chief Marketing Officer at Jive Software, where he helped grow the business from $75 million to $150 million in revenues in 24 months and completed a successful $1.75 billion IPO. John has served as CEO at several early-stage startups with successful exits and early in his career held senior leadership roles at Oracle, Apple and Intel. He also sits on the board of Untangle and Filld, and is a board advisor to the Stanford StartX accelerator, Prevedere and Motiva, as well as a being an instructor at Stanford University Continuing Education.