Case Study: Plano Synergy

Plano, Illinois

Company: Plano Synergy HQ: Grand Prairie, TX

Industries: Fishing, Hunting, and Outdoors

Travel Management Company: Campbell Travel

Plano Synergy is a company driven to help the world uncover outdoor everyday experiences. Plano Synergy is a leader in providing products that inspire people to pursue outdoor activities, such as hunting and fishing.


Plano Synergy needed a transformative travel booking process for their team of worldwide travelers. These travelers had trouble finding reasonable hotel rates and were spending too much money finding accommodation for their trips.

Finance executives also had a difficult time managing travel costs among the different business units, which ended up costing the company a substantial amount of money. Plano Synergy needed a tool that helped travellers secure reasonably priced accommodation and aided finance managers with reporting and budgeting.

“It was difficult for our travelers to find and book our preferred hotels, ”Morales said. “And a challenge managing our travel costs.We really needed a platform that gave us better insight into our overall spending.”

“We love how easy Deem is for our travelers,” Morales said. “They can access it anytime, anywhere, especially when they’re out on the road.”


Plano Synergy looked for a solution to reduce their travel spend and make managing their finances more efficient. Campbell Travel recommended Deem Work Fource based on Plano Synergy’s corporate travel policy and traveler needs.

Plano Synergy was especially excited about the travel delegate and admin functionality built into the Deem platform.

“Our executive assistants love how easy it is to book and manage travel for others,” said Morales.


Travelers using Deem Work Fource can now easily book preferred car and hotel brands that fit their needs, and reduce their overall spending. Plano Synergy can also run in depth financial reports and advise employees of better cost options. This improves insight on travel spending and corporate budgeting.

“Deem’s customizable policy engine and dynamic messaging is improving our adoption and compliance,” Morales said. “We can encourage travelers to book ahead or to take a cheaper flight when it’s available. It’s really helping us control our budgets and keep employees productive and efficient.”