The global pandemic has forced leaders throughout the entire travel industry to rethink its user experience. Airlines and hotels are operating at limited capacities to help enforce safety regulations, but it’s not a sustainable plan. Businesses are ready to hit the road again, and they need intuitive solutions that last. No plan is going to win without a human-centered design (HCD), so you need to be along for the ride throughout the entire customer journey. Join us as we explore how creators are using the principles of HCD to update the tools and services their customers can rely on.
Partner, McKinsey Design
Melissa Dalrymple is a Partner at McKinsey Design and a leader in their global Design and Customer Experience practices. She focuses on consumer-facing industries, including travel and hospitality. By combining design thinking with business strategy, her teams create the kinds of compelling omnichannel experiences that have the power to reshape value propositions. During the Covid pandemic, her work has increasingly focused on helping companies innovate their offers to stay healthy and relevant. Articles like 'Not Just Safer But Better: the Opportunity to Reinvent Travel' speak to the ways companies can keep travelers safe while improving already broken parts of the traveler experience.
VP of Industry Relations, Savannah College of Art and Design
Since 2009, Khoi Vo served in Savannah College of Art and Design's Interior Design department. While chair, he led the department to its No. 1 rankings by DesignIntelligence of both the undergraduate (2012-2016) and graduate (2012-2014, 2016) programs. In 2017, DesignIntelligence named him as one of the 25 Most Admired Educators in the fields of architecture, interior design, and landscape architecture, recognizing his active educational engagement in the design community and his leadership in innovative interdisciplinary collaboration.
SVP Product, InVision
Jeff Chow is VP Product at InVision, the leading digital product design and development platform, responsible for InVision’s Cloud platform and virtual whiteboard, Freehand, which are the foundations of an end-to-end product design experience for thousands of enterprise customers and millions of users. Together, the products under his purview allow for structured and inclusive design-led collaboration for all stakeholders.
Journalist, FastCo Works Content Studio
Abigail Bassett is an experienced journalist, writer and host with more than 15 years of diverse experience in writing, video production and editorial management. A winner of numerous awards, including two Emmys, Abigail has worked with Fortune 500 companies & start-ups to raise brand awareness through compelling storytelling and partnerships. She previously was the Executive Producer for auto site Edmunds and a senior producer at CNN.