Hotel Booking Made Better

August 11, 2020

Booking a hotel is personal. Whether for corporate business trips or personal vacations, we all have different priorities. For one person, a great night’s sleep may be the most important factor in selecting a hotel. For others, say, trade show travelers, you may really need a place close to the event center and know you’ll be too tired to care at all about the bed at the end of each day.

Your hotel choice may be the most important decision you make when planning a business trip. This is why, at Deem, we provide you with all the information, tools and support you need to make the right choice for you. Our enhanced hotel search and booking experience helps travelers discover the best property for each trip right in the booking flow.


Hotel location truths displayed on maps

Is it really all about location, location, location? I’ve found nothing is more disappointing than selecting a hotel in an area that’s far away from where you need to be and in a neighborhood that may make you feel uncomfortable. Let’s be honest – anxiety can hit even the best of travelers, especially if we’re alone in an unfamiliar place.

On my first trip to Cologne, Germany, I selected a hotel based on the directions and information noted in the property description. I arrived at night, tired from a long trip and expecting a short walk from the train station to the hotel. But that wasn’t exactly how it went.The hotel was actually 1.5 miles away and, with no taxi in sight, I found myself dragging my suitcase through what felt like sketchy streets searching for the hotel. Needless to say, I no longer rely on just the hotel’s property description when determining how far away a property is from my arrival point.

Traveling for business (and even for leisure) can be tiring. It is so important that you’re well rested, feel safe and are close to your destination if you are going to be an effective emissary for your company. As part of Deem’s hotel search experience, you have access to a robust, interactive map module. The maps allow you to zoom in and out or search a new area by re-centering the map. You’ll also see detailed map pins with hover-over text including photos, price details and distance, as shown below.

Screen image of a hotel card displayed on a map that includes hotel name, user ratings, price and booking policy status.

And coming in Fall 2020, health and safety information will be available for locations based on a hotel’s neighborhood.We’ve announced Travel SafetyCheck, which will offer scores for property neighborhoods to help you know how safe an area is for women, LGBTQ+ travelers and other considerations, as well as indicators on hotel cleanliness standards and map displays of current and historic COVID-19 cases in the area.

All of these details are (and will be, on release) readily available right in the booking flow. With the information you need in the platform as you’re searching for the best hotel for your trip, you’ll save time and have a less stressful experience. 

Details make hotel choices easier

The little things can make a big difference. Traveling for business can mean working long hours from your hotel room. So, when I search for a hotel, I look for a hotel with the comforts of home, less my loved ones. The details are important.

For a corporate trip, a spotty internet connection in your hotel room can hurt your productivity and wreak havoc on your business calls. But do you need to pay extra for wireless service? And how forgiving is your accounting team if you spring an unexpected expense report on them when you get back? A business center with a printer, fax and office supplies can help you out of a minor jam or just make you that much more efficient.

Personal comforts are also important. For me, a fresh cup of coffee in the morning is imperative for starting my day. And a free breakfast is always a bonus. Room service is a must for those late night and early morning working sessions, but a kitchenette for those longer stays help me store all of the comfort food I am used to eating at home. And then, I like having access to a fitness center so I can work off all the calories from my free breakfast and snacks. (As crazy as it may sound, I will not stay at a hotel that does not have a coffee maker in the room. It’s true. I will even forgo a fitness center in lieu of a cup of java.) You’ve got to take care of yourself on a long business trip!

Screen capture of a hotel card that shows hotel amenities.

Screen capture of a hotel listing with extended list of amenities.

All of these details are front and center when searching hotels in Deem. You don’t have to search. You don’t have to make phone calls or assumptions. The information is in the place you need it so you can make your best decisions before you book. That’s smart. 

Hotel reviews right in the software

What’s the hotel’s real story? According to one study by TripAdvisor, 83% of their users say they “usually” or “always” reference reviews before deciding to book a hotel. That’s not surprising; for a long time, we’ve all looked for recommendations from our friends and family for almost everything.

So, Deem has partnered with TripAdvisor – an industry leader when it comes to review curation. Here’s my tip for using reviews: When selecting a hotel for a trip, I depend on both the star ratings and traveler reviews. If they don’t sync up, I tend to look for a trend in what folks are saying in the reviews. When you read enough reviews, you can get good at deciphering which are from someone who may be judging unfairly and which to pay attention to.

Screen capture of Trip Advisor property reviews in the software booking flow.

Side-by-side hotel comparisons

Ok, so the choice is not always easy. I mean, sometimes hotel options are so similar that I like to line them up, side by side, to compare them to each other. Yep, you guessed it – Deem has a compare feature to make those difficult decisions easier. Travelers can select up to six hotels to view in a matrix format for an “apples-to-apples” inspection. All of the details we’ve discussed so far – hotel star rating, review rating, amenities, etc. – are also included. That helps a lot!

Screen capture of hotels listed side by side for comparison.o

Keep track of hotels and keep your rewards programs

We all do it – and they want us to. The “it” being influenced by hotel loyalty programs. But with all the acquisitions, mergers, etc., how do you keep up with which hotel property belongs to which brand? For instance, did you know that the Marriott Bonvoy rewards program now includes more than 30 brands? Not to worry – we’ve got you covered.

Deem makes this easy for you. Our super brands and child brands lists, filters and preference options are consistently checked and updated. Travelers can easily filter hotel results by major hotel brands or owned brand properties. Additionally, travelers can select which reward program they would like to apply to their hotel stay at checkout.

Screen capture with outlined list of hotel rewards programs listed by hotel brand in the booking flow.

There is so much uncertainty around travel right now, but there will always be a need for business travel despite a pandemic or any other of the numerous disruptions that can happen at any time. That’s why we continue to invest in making our technology as robust and informative as possible. We put travelers at the center of our efforts to help you feel confident and safer in traveling.


Lyndsey Crockett
Sr. Product Manager

After starting her travel career 30 years ago with some of the top global agencies, Lyndsey moved into a technical role for an online booking company where she discovered a passion for product management and marketing. She loves collaborating with customers and teammates to create, develop and deliver value to the industry. Lyndsey’s personal passion is animal rescue. In Lyndsey’s perfect world all animals would have a permanent loving home.

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