How Deem is Helping Toyota

May 16, 2023

When one of the world’s leading automotive companies needed the corporate travel technology to create a better business travel program, Deem was there to help save the day.

Toyota Motor North America (TMNA), a subsidiary of Toyota Motor Corporation, has been operating in North America for more than 60 years, overseeing operations in Canada, Mexico and the United States. Operations at TMNA include research and development, manufacturing, sales, marketing, after sales and corporate functions. 

TMNA operates 14 sales regions, 8 vehicle manufacturing facilities and 5 parts manufacturing centers and is committed to advancing sustainable, next generation mobility. 

Inside of this organization alone, TMNA has over 13,000 active travelers that need a travel solution that helps encourage adoption and control costs. That’s where Etta, powered by Deem, stepped in. 

With Etta, TMNA travel program adoption rates jumped up to 80%.

“We’re really happy with our 80% adoption of the Etta platform,” says Rebecca Jeffries, Travel Services Manager, Toyota Motor North America. “This helps us lower costs and achieve our transaction expense budget. Our travelers love using the platform and especially like the 24/7 self-service functionality.” 

 Any organization can benefit from the improved adoption that Etta can bring. As a matter of fact, travel programs with higher adoption rates have more control over their costs. High user adoption provides valuable data that travel managers can leverage in negotiations for improved rates. 

Toyota also recently implemented an Uber for Business account to help optimize their rideshare usage and spend. They are one of the first users to link their Uber for Business account with the Etta platform and onboard their employees.

Uber for Business and Etta streamlines the corporate travel booking experience by giving travelers a way to search for and request a ride on demand or up to 90 days in advance. Better yet, Uber for Business and Etta gives travelers access to a corporate account to pay for rides, so they don’t have to expense it later. 

When Etta is linked to an Uber for Business account, travel managers also get full visibility into the travel activity of their team. An intuitive dashboard delivers a clear view of traveler activity in real-time that helps improve duty of care efforts for the entire company.

 “We want travelers to make the most cost-effective decision when it comes to ground transportation and with the ability to schedule Uber rides in the Etta app, that is an easier process for them,” says Jeffries. “Another benefit is we are always trying to introduce new innovative features so that our travelers want to use the system.”

 Since connecting their Uber for Business account with the Etta platform Toyota has increased the ability to enforce their travel policy and enhance compliance efforts by growing their employee linkage rate by 61%.

Uber for Business offers customizable products that allow traveler managers to better enforce T&E policy by setting parameters on usage for things like pickup and drop-off locations, ride type, and more. These custom controls help govern how employees request rides within the Uber and Etta app, facilitating compliant rides. 

You might also be interested in:

  1. Do you know how to find and use the right travel and expense technologies? 
  2. Does travel and expense technology need to be packaged from one company?
  3. Find out how Workday can be used with corporate travel technology
  4. How business travel software usability impacts every travel program
  5. Upgrading to travel and expense software that’s mobile


Eddie Vasconcellos
Sr. Writer

Eddie is an award-winning copywriter, creative content producer, and marketing communications specialist. With more than 20 years of experience, he has mastered turning complex concepts into simple and memorable stories.

Discover More

Etta is Now Deem
Etta offers award-winning travel software that gives your team the best user experience in corporate travel. However, we couldn’t help but notice that people called the platform “Deem.” Starting today, Etta has officially upgraded its name to Deem.
Read More
Deem: Enabling Greater Choices for Corporate Travel
Deem will continue to offer the best global travel booking solution available in the industry. Whether you are using Travelport, Sabre, or Amadeus to service your corporate travel program, we have you covered.
Read More
Find the Right Corporate Tech in 4 Easy Steps
It can be fun looking at all the new options that are available when shopping for new corporate travel technology, and these tools are being released or updated on a near-daily basis. The real trick is knowing what to look for. We’re here to help.
Read More